Our Journey to Board Game Success
Long time friends, Wayne and Myles, created Cribbage The Board Game in 1989. It hasn't been easy but almost 30 years later they're still enjoying success under a new name Screw You Cribbage
We've posted a series of short videos taking you from when they decided to create and market a board game to where they are today. We look forward to sharing their experiences from their journey with you.
Enjoy our series of videos documenting their journey from concept to success.
Episodes One & Two
Meet the Investors
Meet the investors of Cribbage The Board Game and Screw You Cribbage.
Introduction to Table Top Cribbage
After Wayne was introduced to and fell in love with table top Cribbage, it was time to share this interesting variation with his friend Myles.
Episodes Three & Four
Introducing Myles to Table Top Cribbage
After being fascinated by Table Top Cribbage it was time to get another opinion. A couple of cold beers and a few games later, Myles was hooked!
Is This Game Marketable?
Every inventor has to decide if their game product is marketable. Wayne & Myles knew Cribbage The Board Game was a good game, but would it sell?
Episodes Five & Six
Time To Think of A Name
The inventors of Cribbage The Board Game discuss how they came up with the name. They had a few options to choose from and needed to cash in on their relationship with Cribbage.
In Need of a Supplier
After the deciding to market the game, the inventors then needed to find a supplier for the components. The difficult part? It was before the time of internet or social media!
Episodes Seven & Eight
The First Sale
Wayne & Myles went from concept to a market ready product in less than a year. They had Cribbage The Board Game Inventory and it was time to start selling!
The First Demo
Their first Cribbage The Board Game mall demo launch was in Brandon, Manitoba. With feedback and suggestions from store management, they knew they were headed in the right direction.
Episodes Nine & Ten
Game Board Change
They knew they had a winner in Cribbage The Board Game, but needed a serious upgrade on the components of the game. The board game market is competitive and you need to stand out on the store shelf.
The Vinyl Mat
To make changes to Cribbage The Board Game required a well thought out plan to make it successful. The inventors discussed the changes to be made and why.
Episodes Eleven & Twelve
Packaging Change Required
Wayne & Myles knew the packaging for Cribbage The Board Game was not at a retail industry standard, so they needed to make some changes. This was the first of many packaging changes and upgrades .
Receiving a Letter from a Lawyer
They were starting to figure out what they needed to do to market Cribbage The Board Game and then they got a letter from an inventor lawyer in Alberta!
Episodes Thirteen & Fourteen
Swift Current Mall Demo
Wayne & Myles had had an unbelievable demo in Swift Current Mall, they kind you dream about! Their goal was to test market the and sell enough to cover the travel costs. They easily exceeded their modest goals!
Media Coverage
The inventors find themselves to be media darlings. The media did a great job of telling their story and providing much needed exposure. Cribbage players noticed and discovered Cribbage The Board Game.
Video
Response to the Media Coverage
The best advertising is free advertising, especially for two financially challenged game inventors. It all started with an interview by a local newspaper. They never expected this response.
Our Favourite Customer
1500 Cribbage The Board Game sold in 6 weeks! What can we say? Roy was and still is "The Man"!
Episode Seventeen
Episode 17: Co-op Stores and Head Office.
Co-op stores really got the job done!
The Co-op stores in Moose Jaw, Prince Albert and Swift Current were each selling 300 to 500 Cribbage The Board Game!
Thanks to all the Cribbage fans for the support.
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